Press
“Rachel Lowenstein used to beat herself up for being unable to think on her feet during group meetings, eroding her confidence at work. Around the time she was diagnosed with autism in 2020, her company—advertising agency Mindshare—made supporting people like herself a part of her job.
Last year, she worked on neurodivergence campaigns for Google, Getty Images and others. Lowenstein helped Google curate its first neuroinclusive event, which featured sensory rooms, weighted blankets and fidget toys for participants. For stock-images distributor Getty, she created a photo library with portraits of autistic social-media influencers so the demographic could be better represented.
Lowenstein has learned to change how she interacts with people at work—by getting early downloads of what will be presented at meetings, for example—and now offers career tips to autistic workers on social media.” - The Wall Street Journal, 2024
Read the full feature here
POV: It’s Summer 2023 — Girlhood Summer. Taylor Swift and Beyoncé saved the U.S. economy. The Barbie movie made Warner Bros. a lot of money and a lot of us cry. Everything was sparkly and pink and we were having girl dinners before we went on our hot girl walks.
POV: It’s Summer 2024 — Brat Summer. Radioactive green memes and Y2K low-effort aesthetics permeated our feeds. Charli xcx was inescapable. We had no shortage of bops that were the song of the summer: Kendrick Lamar gifted us with “Not Like Us,” Chappell Roan graced us with “Good Luck, Babe!”
And now, it’s Summer 2025. Kendra fell in love with her psychiatrist. (A woman had a public breakdown, potentially harassed a mental health professional and went viral.) A cryptomeme coin group is claiming credit for men throwing sex toys on the courts of WNBA games as a marketing stunt. And there’s no song of the summer, except maybe the “Jet2Holiday” sound.
American Eagle made a truly boring ad to pander to men and Wall Street, leaving their customers of young women and girls asking, “who is this ad for?” And E.l.f. Cosmetics — once the gold standard of culturally fluent marketing — partnered with Matt Rife, a comedian (term used loosely) who openly disdains his young female fans, E.l.f. 's core demographic.
The world is bemoaning how AI is churning out slop. Turns out? Humans are churning out slop just fine on their own.
Read the rest of the essay here.
“Being yourself is the most radical form of self love you can bring to the world’
https://plurawl.com/blogs/quien-tu-eres-podcast-news/embracing-autism-with-rachel-lowenstein
“My prediction for the future of travel marketing is that increasingly travel brands have to think about the role that social issues, political issues are having on travels.. and infuse that in to how you think about marketing.”
https://www.youtube.com/watch?v=1Ue5oFUQ3EE