Just a girl. Helping people and brands understand girls. 💖

Rachel Lowenstein is a cultural strategist, content creator, and girl culture expert.

For over a decade she has worked at the intersection of girlhood, brand strategy, fandom, and cultural analysis, helping the world's most influential companies understand how culture is moving, especially for women/girls. Top brands including Nike, Google, Unilever, Dove, Chanel, Meta, Volvo, Nestlé, Booking.com, and UN Women trust her advisement across marketing, media, and strategy. Before going independent, she spent a decade at WPP/Mindshare, rising to Global Head of Inclusive Innovation, a role created for her.

As a creator, she has built an audience of 125,000+ followers across social media. She has partnered with brands like TED and Tracksuit for her cultural storytelling and analysis. She is the voice girls screenshot for their group chats and the expert executives cite in their strategy decks. She is the creator of Girl Studies, a Substack for the serious study of the oft-derided girl culture and its commercial, social, and behavioral implications.

She has spoken on prestigious stages at the United Nations, Cannes Lions, SXSW, CES, DK Festival Croatia, Mumbrella Sydney, Advertising Week, Yale, and Arizona State University. Her work has been recognized on Ad Age's 40 Under 40 (2023) and Advertising Week's Female Is Female Award (2022). She has been featured in the Wall Street Journal, the New York Times, Ad Age, Adweek, Campaign, and Business Insider for her insights.

As one of the few openly autistic women executives in business, Rachel is committed to redefining what leadership looks like and challenging stereotypes about autism. She is the Co-Founder and Chief Creative Officer of The Neu Project, a 501(c)(3) that undertakes experimental creative projects with brands to create economic opportunity for neurodivergent creatives and entrepreneurs.

She’s a Millennial nightmare dressed like a daydream: a Swiftie, a Disney adult, an avid fantasy reader who has many book boyfriends, a Taco Bell stan.

Rachel lives in Los Angeles with her husband, Matt, and their two dogs, Buffy and Giles (BTVS forever).